Reach Multiplier: Enabling Brands To Grow Through Multiple Sales Channels 
Leverage Your Customer Segmentation 
Social Media Segmentation
To scale efficiently and effectively, Brands are focusing their efforts not on a broad universe of potential customers, but rather on a specific subset of customers who are most similar to each category of product offerings via Social Media. Instagram and Pinterest are platforms best used to do this. Reach Multiplier allows you to add “See – Tap – Shop” products to multiple platforms while all your products, pricing, Inventory and customer orders are managed in one central location. 
Customer Segmentation & Why it Matters
At its most basic, customer segmentation (also known as market segmentation) is the division of potential customers in a given market into discrete groups. That division is based on customers having similar enough:
Needs, i.e., so that a single whole product can satisfy them.
Buying characteristics, i.e., responses to messaging, marketing channels, and sales channels, that a single go-to-market approach can be used to sell to them competitively and economically.
Benefits of Customer Segmentation
At the expansion stage, executing a marketing strategy without any knowledge of how your target market is segmented is akin to firing shots at a target 100 feet away — while blindfolded. The likelihood of hitting the target is a matter of luck more than anything else.
If best current customer segmentation is done right, however, the business benefits are numerous. For example, a best current customer segmentation exercise can tangibly impact your operating results by:

1. Improving your whole product: Having a clear idea of who wants to buy your product and what they need it for will help you differentiate your Brand as the best solution for their individual needs. The result will be increased satisfaction and better performance against competitors. The benefits also extend beyond your core product offering, since any insights into your best customers will allow your organisation to offer better customer support, professional services, and any other offerings that make up their whole product experience.

2. Focusing your marketing message: In parallel with improvements to the product, conducting a customer segmentation project can help you develop more focused marketing messages that are customized to each of your best segments, resulting in higher quality inbound interest in your product.

3. Allowing your sales organisation to pursue higher percentage opportunities: By spending less time on less lucrative opportunities and more on your most successful segments, your sales team will be able to increase its win rate, cover more ground, and ultimately increase revenues.

4. Getting higher quality revenues: Not all revenue dollars are created equal. Sales into the wrong segment can be more expensive to sell and maintain, and may have a higher churn rate or lower upsell potential after the initial purchase has been made. Staying away from these types of customers and focusing on better ones will increase your margins and promote the stability of your customer base.

What's the answer? Build your own targeted channels!
Before now, it's been nearly impossible for brands to effectively reach, engage and build a clear path to end-consumers. Starting from scratch is an enormous task with major investments in technology, time and expertise. We help you quickly and easily build a Direct-to-Consumer (D2C) channel with our a fully integrated solution called Reach Multiplier.
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Invest a small amount of time to learn how Reach Multiplier can work for you. Our unique approach will help you build a direct channel quickly and affordably.
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